Funnel North

Service

SEOServices

Turn Search Visibility Into Sustainable Growth

Stop chasing rankings. Start building organic demand. Funnel North builds SEO strategies that help businesses become easier to find, easier to trust, and easier to choose.

Beyond rankings

SEO Should Do More ThanImprove Rankings

Ranking is only part of the equation.

The real opportunity is turning search demand into qualified visitors, leads, customers, and revenue.

010203040506
  1. Search
  2. Click
  3. Content
  4. Trust
  5. Conversion
  6. Customer

Rankings & clicks

Business outcomes

SEO capabilities

Everything You Need to TurnOrganic Search Into Growth

Five connected SEO disciplines, managed as one organic growth system.

01

Technical SEO

Build a Website Search Engines Can Understand

Technical problems can prevent even great content from performing. We improve the foundation of your website so search engines can efficiently crawl, understand, index, and rank your pages.

Includes

  • Technical SEO Audits
  • Crawl & Indexation
  • Site Architecture
  • Core Web Vitals
  • Page Speed
  • Structured Data
  • Internal Linking
02

Keyword Strategy

Target What Your Customers Actually Search

Traffic means very little if it does not come from the right audience. We identify search terms based on intent, relevance, competition, commercial value, and customer journey.

Includes

  • Informational Searches
  • Commercial Searches
  • Transactional Searches
  • Local Searches
  • Long Tail Keywords
  • High Intent Keywords
  • Industry Specific Searches
03

On-Page & Content SEO

Make Every Page Work Harder

Your pages should clearly communicate their purpose to both users and search engines, and your content should answer the questions your customers are already searching for.

Includes

  • Page Titles & Meta
  • Headings & Structure
  • Search Intent Mapping
  • Internal Links & Schema
  • Topic Clusters
  • Pillar Pages & Content Refreshes
04

Local SEO

Become the Business Customers Find Nearby

When customers search for a service near them, visibility matters. We improve your presence across local search and maps so nearby demand finds you first.

Includes

  • Google Business Profile
  • Local Landing Pages
  • Citations & Reviews
05

Authority Building

Give Search Engines More Reasons to Trust You

Strong rankings require more than optimized pages. We build authority through relevant, credible, and sustainable strategies:

Includes

  • Digital PR
  • Link Building
  • Brand Mentions
  • Industry Publications
  • Content Outreach
  • Competitor Backlink Analysis
  • Authority Content

Next step

Not sure which channels fit your business?

We map the right mix against your goals, audience, and current acquisition data.

Our SEO process

Your SEO Strategy ShouldHave a Clear Direction

  1. 01

    Discover

    We analyze your website, competitors, search visibility, technical performance, content, backlinks, and existing opportunities.

  2. 02

    Strategize

    We build a prioritized SEO roadmap based on search intent, business goals, competition, and growth opportunities.

  3. 03

    Optimize

    We improve technical SEO, website structure, content, internal linking, metadata, schema, and other ranking factors.

  4. 04

    Build

    We create and optimize content around the searches your customers actually care about.

  5. 05

    Measure & Grow

    We track organic traffic, rankings, conversions, leads, and revenue, then expand topical coverage and strengthen authority to keep compounding performance.

What we measure

We Don't Chase Rankings.We Chase Business Results.

A position on Google is useful.A qualified customer is better.

Our SEO strategy focuses on the numbers that actually matter:

  1. 01

    Organic Traffic

    Attract more relevant people through search.

    Search demand

  2. 02

    Qualified Leads

    Bring visitors who have genuine interest in your products or services.

    Lead quality

  3. 03

    Search Visibility

    Increase your presence across valuable search queries.

    Impressions × Rank

  4. 04

    Conversion Rate

    Turn more organic visitors into enquiries, signups, and customers.

    Conversions ÷ Sessions

  5. 05

    Revenue

    Connect organic search performance with commercial growth.

    Commercial outcome

  6. 06

    Organic Growth

    Build an acquisition channel that becomes more valuable over time.

    Compounding return

Industries

SEO Built forDifferent Growth Models

Every business earns search visibility differently. The keywords, the content, and the measurement change with it.

Travel & Tourism SEOE-commerce SEOLocal SEOB2B & SaaS SEOHealthcare SEO

Modern search

SEO Is Changing.Your Strategy Should Too.

Search is no longer limited to ten blue links.

Customers now discover businesses across traditional results, maps, AI overviews, and AI assistants, so your content, brand, entities, and expertise need to be understood everywhere.

Modern SEO

  • Google Search
  • Featured Results
  • Google Maps
  • AI Overviews
  • ChatGPT
  • AI Search Experiences
  • Entities & Schema
  • Expertise & Authority

Outcome

Discovery / Customers

The result:

Your website becomes more than a set of rankings.It becomes a discoverable growth asset.

Proof

Don't Take Our Word For It.Look at the Results.

Funnel North gave us a much clearer SEO direction. Instead of focusing only on rankings, the strategy helped us understand which search opportunities could actually contribute to business growth.
Claire WhitfieldMarketing Director, Fieldstone Group

Results at a glance

Averages across recent SEO engagements.

  • +68%

    Organic Traffic

  • +54%

    Qualified Leads

  • +310

    Keywords Ranking

  • +39%

    Organic Conversions

FAQ

Frequently Asked QuestionsAbout SEO

An SEO agency helps businesses improve their visibility in search engines through technical optimization, content strategy, keyword research, website optimization, authority building, and performance analysis.

Early technical and on-page work can move visibility within the first two to three months. Meaningful gains in traffic and leads usually land between four and six months, and authority-led rankings compound from there, so SEO is best judged over quarters rather than weeks.

Technical SEO is the work that lets search engines crawl, render, understand and index your site: site architecture, internal linking, page speed and Core Web Vitals, structured data, and fixing the crawl and indexation problems that hold otherwise good pages back.

Yes, when it targets commercial and transactional searches rather than traffic for its own sake. We map keywords to intent and to the pages that convert, then measure organic sessions through to enquiries, qualified leads and revenue.

Paid search buys placement and stops the moment budget stops; SEO earns placement and keeps returning once it is established. Paid delivers data and volume quickly, SEO compounds and lowers acquisition cost over time, and most businesses are best served running both.

More than before, because AI answers are assembled from the same crawled, structured and trusted sources. Clear content, strong entities and schema, and demonstrable expertise are what make a business quotable in AI overviews and assistants as well as in traditional results.

Let’s Go North

Ready to TurnSearch Into aGrowth Channel?

More visibility. Better traffic. Stronger leads. Sustainable growth. Let's build an SEO strategy around the searches that matter to your business.