Service
Turns Ad Spend Into Predictable Growth
Stop paying for clicks. Start paying for results. We build performance marketing campaigns around what actually moves your business forward — qualified leads, customers, revenue, and profitable growth.
Beyond the click
Performance marketing is about connecting advertising spend to real business outcomes.
We look beyond impressions and clicks to understand what happens after someone interacts with your campaign.
Channels & capabilities
Five connected acquisition capabilities, managed as one performance system.
Be There When Customers Are Ready to Buy
Capture high intent searches and put your business in front of people actively looking for what you offer.
Includes
Turn Attention Into Action
Reach the right audiences across Facebook and Instagram with campaigns built around awareness, consideration, leads, and sales.
Includes
Get in Front of the Right Decision Makers
Build B2B demand by targeting people based on their role, industry, company, seniority, and professional interests.
Includes
Don't Let Interested Customers Disappear
Not everyone converts the first time they visit your website. We reconnect with people who have already shown interest in your brand and bring them back with relevant campaigns, offers, and messaging.
Includes
Turn More Clicks Into Customers
Getting traffic is only half the job. We improve what happens after the click through:
Includes
Next step
Not sure which channels fit your business?
We map the right mix against your goals, audience, and current acquisition data.
Our performance process
01
We analyze your business, audience, competitors, existing campaigns, customer journey, and current acquisition data.
02
We develop the campaign structure, audiences, offers, messaging, creative direction, tracking, and landing page strategy.
03
Campaigns go live with the right conversion events, audience targeting, tracking, and measurement in place.
04
We analyze performance and continuously improve targeting, creative, keywords, bidding, audiences, offers, and conversion rates.
05
When we find what works, we scale it strategically while protecting efficiency and profitability.
What we measure
Clicks can look good on a report.Revenue looks better.
Our performance marketing strategy focuses on the numbers that actually matter:
01
Reach people who are genuinely interested in becoming customers.
Demand quality
02
Understand how efficiently your campaigns generate new opportunities.
Spend ÷ Leads
03
Know what you're really spending to acquire each customer.
Spend ÷ Customers
04
Turn more of your existing traffic into meaningful actions.
Conversions ÷ Clicks
05
Understand how efficiently your advertising investment generates revenue.
Revenue ÷ Ad Spend
06
Connect your marketing activity to real commercial outcomes.
Commercial outcome
Industries
Every sector converts differently. The channel mix, the offer, and the measurement change with it.
Connected system
Paid advertising shouldn't operate in isolation.
We connect performance marketing with the systems that help you capture, qualify, nurture, and convert leads.
Performance Marketing
Outcome
Customer / Revenue
The result:
Your advertising becomes more than a traffic channel.It becomes a customer acquisition system.
Proof
We finally understand which campaigns actually generate revenue. The reporting alone changed how we plan our quarterly budgets.
01/ 05
Results at a glance
Averages across recent performance marketing engagements.
+42%
Qualified Leads
-31%
Cost Per Lead
4.8x
Return on Ad Spend
+27%
Conversion Rate
FAQ
Performance marketing services use paid media, data and continuous optimization to generate measurable results such as qualified leads, sales and stronger return on ad spend.
A performance marketing firm plans, builds, launches and optimizes paid campaigns against commercial goals. That covers audience and channel strategy, campaign structure, creative and messaging, landing pages, conversion tracking, and the ongoing testing that improves cost per lead and return on ad spend.
A traditional agency is usually measured on delivery — campaigns shipped, impressions bought, reports sent. A performance-based company is measured on outcomes, so the work is judged against leads, customers, acquisition cost and revenue, and spend moves to whatever the data shows is working.
Google Ads, Meta Ads and LinkedIn Ads management, remarketing, and conversion optimization, supported by conversion tracking, landing page work and reporting. We run those five capabilities as one system rather than as separate channel retainers.
Against business numbers rather than traffic: qualified leads, cost per lead, customer acquisition cost, conversion rate, return on ad spend and revenue. Tracking goes in before launch, so every campaign can be tied back to the outcome it produced.
Paid campaigns start returning data within days, and early optimization usually lands in the first four to six weeks. Reaching stable, scalable performance typically takes two to three months, since it depends on how much conversion data your budget and sales cycle generate.
Let’s Go North
Better targeting. Better campaigns. Better conversions. Better growth. Let’s build a performance marketing system designed around your business goals.
info@funnelnorth.com
+1 (512) 760-8625